Solving the Great Dessert Dilemma

Ice Italy: Tasting at the Tate from Ice Italy on Vimeo.

Developers of magical volcanic desserts, some people would reckon that we can do it all and in fact we can, with a bit of your help.

Just two years ago, a young Guido Molinari was sitting in his London cubicle peering down at his banker's dessert. Stirring up his mushy custard, he thought to himself, “Could there be more to pud than this?”

Was Guido right?

That’s for you to decide… In doing so, we’ve prepared a few FAQs to sort out all those bits and bobs, because it takes a special banker to take the jump on his own.

Desserts, puds, volcanic diamonds, that’s vague. What exactly do you do!?

We are the developers of an age-old Italian splendour, known to some as Fruttini. Our production process uses a frightingly natural process. Literally, it’s scary clean. After picking our fruits locally from the Amalfi Coast, we bring them back to the wonka lab. There, we take these sun-kissed fruits, carefully cut them in half, scoop out the pulp and then turn it into delicious gelato and sorbet.

How is this different from the stuff in my freezer?

GREAT QUESTION! Well, other than where we source and produce from, it’s what we do after the gelatos and sorbets are made that makes us extra special. Once the pulps have been changed, we then place them back to where they belong, in their very own peels. Roman Kiwi gelato served inside a Roman Kiwi. GOT IT? Bob’s your Uncle.

Roman Kiwi filled with Roman Kiwi gelato! 100% natural, 100% edible

Sounds incredible. What's next, are you going to tell me that these delicious volcanic desserts can save my family? 

Medically? Maybe. 

Spiritually? Absolutely. 

10 out of 10 pudding experts have experienced heightened feelings of joy for themselves and guests. Basically, these desserts are smashing.

What? Are you guys doctors too??

Nope, no doctor degrees here, just deliverers of all things pure. Pure, as in our products are made with 0 additives, 0 preservatives and all of our fruits are naturally grown 100% under the one and only Sun. Our products are all low-fat or fat-free and when you see us, you'll believe it!

Just down the hillside from our magical wonka factory in Italy's Amalfi Coast

Right, so you guys are magicians, heroes at heart. If these things are so good, where have they been all my life??

Another great question, chap! Some of you already know and others not just yet. For 20 years, our sorbet-filled fruits have been served in homes across Italy and have become an iconic centrepiece of dinners, celebrations, and dates amongst friends, family and lovers.

Italy is great, but how do you know this will work in the UK?

After extensive research, we’ve strikingly found that people here in the UK do in fact love healthy, great tasting natural treats, too! As testament to this, we’ve shamelessly been selling “White-Label” to some of the finest kitchens and staff in London. Some of these places include Claridge’s hotel, Hilton Worldwide, The Langham, Millennium Hotels, Marriott Hotels, The Royal Automobile Club and most recently we supplied to the Olympic Athletes at Nike's VIP House for London 2012, receiving compliments from legends Carl Lewis and Michael Johnson. Call it a test-market.

Wow, impressive! But what does it have to do with me!?

Well, we’ve decided it’s time to get these treats to your house! That means, with your help, we’ll embark on our dream to distribute to the national retailers. We’ll develop a brand name, packaging, design and share some of our fascinating and real brand stories.

World famous Montella Chestnut filled with Montella Chestnut gelato!

Ok. Ok. But!... when does your journey begin?

About two months ago! We’ve been working tirelessly (eating lots of gelato) to get the word out there. We’ve raised the majority of what we needed and have just this final bit to make sure that we make it!

Crikey, you guys sound prepared! So, I make a donation, you guys make magic, I get a gift AND I will be able to purchase these beautiful products in a supermarket near my house saving my friends, family and loved ones??

It’s true. All are saved and magic is delivered. We want you to be part of the most exciting dessert launch the United Kingdom has ever seen. Be welcomed and thanked, not only by us, but by your futures guest!

What if you didn't answer one - or any - of my questions?

Don't worry! We're in touch!

@ICE_Italy 

info@iceitaly.co.uk 

http://www.facebook.com/ice.italy