EVERZINE - bi-annual magazine dedicated to the independent fashion labels

Support independent fashion designers, please SPONSOR us! In August 2011, Kevin K Wong and Sean Edwards started EVERZINE, a bi-annual fashion magazine that is dedicated to the self-funding independent fashion labels and the best new designers, providing a much-needed platform to showcase upcoming new designers’ collection. It is both a print and online magazine.

Online version: www.everzine.co.uk

Video of the print version of Autumn Winter 2011 issue.

How is it different to other fashion magazines?

The vast majority of the fashion press: magazines or websites, rely on advertising money from international corporation-owned brands as their main income, that leads to severe under-representation of "Indie" fashion brands, especially self-funded new start-ups that do not have the money from the corporations to pay for advertising -- most magazines will only feature brands that buy advertising space in the magazine. This means that no matter how talent a designer may be, his or her work may never get to be seen by the world.

At the same time, we also believe there is a gap in the market: customer with the appetite to buy semi-luxury, non-mass-market fashion - what comes between H&M and Prada - they are deprived of the avenues to get to see the exciting clothes by new start-up fashion labels. That's where EVERZINE comes in: To connect the customers who wants quality fashion that is different, to the talents that are working hard in creating it.

Each issue, EVERZINE provides insightful interviews of the best indie designers from around the world, shoot quality fashion photo stories that showcase their collections.

How can your pledges help?

We self-funded the first, Autumn Winter issue of EVERZINE, which has been available online and in print edition since October. Designers featured include Emilio de la Morena, Alex Noble, Eleanor Amoroso, Lucas Nascimento and many more. We have received tremendous respond and encouragement from readers, fashion boutiques, PRs, designers and stylists alike.

And now we are reaching out to you to raise funds in order to: Increase print volume, pages and distribution of the forthcoming Spring Summer'12 issue and Autumn Winter'12 issue; aid the expansion of the website's content to include more interview and features of indie brands and designers; and help promote these upcoming fashion designers to a wider audience.

Spring Summer 2012 issue will be published in April, Autumn Winter 2012 issue in September.

Thank You!
And we hope you will enjoy the forthcoming Spring Summer issue!

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